Beatrice’s gathering was promoted as an “afternoon tea with Princess Beatrice of York” on the first day of the summit. The invitation, published by Mail Online, revealed the event was co-hosted by Canadian wellness founder Ruma Bose alongside the Lioness Collective, a US consultancy group, and Lioness Collective.
The theme of the afternoon was described as “sharing insights and bold ideas for investing in women, wellness and the next generation of leaders.” The event promised conversations about “bold ideas for investing in women, wellness and future leadership.”
Those in attendance spoke glowingly of Beatrice, who runs her own advisory business, BY EQ, and also runs her own business advisory firm BY EQ. Some described her as “the star” of the conference.
Echoes of Old York Roles
Beatrice’s visibility also revived questions about her direction. Observers began speculating whether she was poised to “unofficially resume” parts of the work her father once oversaw as the UK’s trade envoy—a post he held for ten years, building long-standing connections to Saudi leadership.